Cisco Meraki Launches “Presence”, With Facebook Account Log-In To Wireless Networks

TechCrunch

Cisco Meraki has launched a new service called Presence that provides data about mobile behavior across location and automatic log-in to wireless hotspots using a person’s Facebook account.

Presence additionally provides an API that allows integration with real-time location data into CRM and other business systems. Presence also allows for third-party data integration that can be analyzed with location-based information.

Meraki was acquired by Cisco last November for $1.2 billion. According to Josh Constine’s post, Meraki began as a research project at MIT in 2006. It provides mid to large-size companies, schools, and organizations with on-premise mesh Wi-Fi networking and security devices plus the software to manage them. Its technology is now integrated into Cisco access points. According to the blog, with Presence, customers get an analytics dashboard that displays real-time metrics such as capture rate, median visit length, and visitor repeat rate for mobile devices in proximity to Meraki access points.

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