Inside A Google Ventures Design Sprint


Design isn’t something you would normally associate with a VC firm. But as more firms are adding value-added services, Google Ventures has created an all-star team of designers from Google, Mozilla and more to help portfolio startups create beautiful and easy-to-use products. In particular, Google offers its portfolio startups the opportunity to participate in a Design Sprint, which is an intensive, visual bootcamp around a design problem for portfolio companies.

We were able to embed ourselves in one of these recent sprints, in which a few members of the Google Ventures Design team were helping CircleUp, a startup that connects investors with retail and consumer companies that wouldn’t attract traditional venture funding. The entire process, which would normally take six months for a startup to work through, is compressed to five days (hence the word “sprint”), and starts with the design team spending time with the startup’s product and…

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