The high street is dead. Long live the high street. Appear Here, the UK online marketplace for short-term retail space and so-called pop-up shops, has raised £1 million in new funding.
Leading the round are Howzat Partners, MMC Ventures, and Forward Investment Partners. Also participating are Meyer Bergman, Playfair Capital, Ballpark Ventures, Marc Hazan (of Spotify), and Miroma Ventures.
That’s a pretty long list of backers for a relatively small investment, which follows earlier undisclosed backing last December from Forward Investment Partners, Ballpark Ventures, and various unnamed angel investors. It’s my understanding that Appear Here actually came out of Forward Labs, the startup foundry of Forward Internet Group.
Appear Here says it will use the new capital to “scale up its operations” to meet what it claims is increasing demand, and to continue strengthening its technology team. The company currently employs 12 people, according to CrunchBase.
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