Facebook’s WhatsApp Acquisition Leaves Snapchat Hanging


With Facebook’s massive $19 billion purchase of WhatsApp earlier today, any possible marriage between Facebook and Snapchat appears to be dead.

After spending $20 billion on a photo sharing company (Instagram) and messaging company (WhatsApp), can Facebook really justify spending billions more to acquire an ephemeral photo messaging company?

CEO Mark Zuckerberg wanted Snapchat very badly; from blatantly cloning the app in December 2012 to making multiple acquisition offers, Zuckerberg saw an obvious fit between the ephemeral app and his social network giant.

WhatsApp co-founder and CEO, Jan Koum, will join Facebook’s Board of Directors as part of today’s acquisition deal. WhatsApp’s other co-founder, Brian Acton, spoke very harshly about Snapchat to Wired earlier today:

“It’s not 100 per cent clear to me what’s working about Snapchat,” he says. “Great, teenagers can use it to get laid all day long. I don’t care. I’m 42, essentially married with a…

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