Apple September 9 event liveblog


Looking for the official Apple livestream? View it here. For context and commentary, stay right here.

9:30: While we’re waiting in line, take a look at the evolution of the iPhone from its debut in 2007. It’s come a long way…

[fortune-brightcove videoid=3754282092001]

9:27: In case you were wondering (and hungry), Apple’s pulled out all the stops with pastries and freshly squeezed juices galore. If you’re buying into the current juice craze — er, like I am — you’ll dig the assortment.


9:21: Just lining up now. Apple’s erected this gigantic 3-story high white structure…


9:10: We’re here!

9:00 a.m. PT: Stay tuned—we’re on our way to the event at the Flint Center for the Performing Arts in Cupertino.

In the meantime, read our coverage leading up to it. At Fortune, Adam Lashinsky writes about the company’s cool factor, Philip Elmer-Dewitt rounds up what analysts are saying

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