Today, I’ll be sharing five of our favorite tools and explaining how we use them. These are the inbound marketing tools that have made the process of creating and sharing content more efficient.
— > Help A Reporter Out, also known as HARO, is a PR and marketing tool (powered by Vocus) that connects bloggers and journalists to the sources they seek.
— > Zapier opens the lines of communication between the various Web applications you use. For example, say you want to integrate your email marketing tool with Salesforce. Zapier makes it happen.
— > Hootsuite is a social media management system, and for marketers, it’s essential. Hootsuite lets you create “streams” that display your social activity across social platforms (Facebook, Twitter, LinkedIn and new Google+ Pages, to name a few), all in one dashboard and in real time.
— > PicMonkey is a free online photo editor that makes tailoring an image to your specifications quick and easy for even the most novice of photo editors.
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