Nancy Mahon is convinced businesses perform better when they care about more than the bottom line. Now, she wants to collect the data to back up her claim.
As the newly appointed senior vice president of global philanthropy and corporate citizenship for The Estée Lauder Companies, Mahon is working to implement a global corporate citizenship strategy across all brands. By donating all proceeds from certain products to causes like AIDS research and breast cancer research, the company has given hundreds of millions of dollars to charity. In the process, Mahon says Estée Lauder has also boosted its bottom line – but she can’t really say with certainty by how much.
“Corporate giving has been late to the game to be recognized as a business driver,” Mahon said in an interview with Fortune. “No matter which data set you look at, people care that companies care about the world. But across…
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